The house in brief
Loro Piana was founded in 1924 by Pietro Loro Piana in Quarona, Piedmont, by a family active in the wool trade since the early 19th century. LVMH acquired 80% of the company in July 2013 for about $2.6 billion, raised its stake to 85% in 2017 and to 94% at the end of 2025. The house specialises in cashmere, vicuña, merino and linen; manufacturing is concentrated in Italy's Valsesia area, with a single non-Italian facility in Mongolia.
