The house in brief
Alaia is a Paris couture house founded, per Richemont, in 1964 by the Tunisian-born couturier Azzedine Alaia, and is today one of Richemont's fashion Maisons with a network of 28 stores and Myriam Serrano as CEO. The house is known for body-focused ready-to-wear, bags, shoes and accessories, with an in-house atelier savoir-faire built on an exclusive second-skin knitting technique and leather as a core material.
